If you are based outside of the European Union (EU) and you sell digital products online to customers in the EU then you need to know about the General Product Safety Regulation (GPSR).
This new law, which came into force in December 2024, applies to all products sold to EU consumers including digital downloads and online resources.
Yes, even if your products are completely digital, you still need to comply.
For many online business owners outside of the EU, this regulation has flown under the radar but ignoring it could lead to legal issues, product bans, and lost revenue.
What is the GPSR?
The General Product Safety Regulation (GPSR) replaces the old General Product Safety Directive (GPSD) and is designed to ensure that all products sold in the EU meet high safety standards. This includes digital products such as:
- Online courses & memberships
- Ebooks & templates
- Digital planners & printables
- Software & apps
- AI-generated tools
Under the new rules, if you sell digital products to customers in the EU, you must ensure they are safe, transparent, and compliant.
How Does the GPSR Apply to Digital Products?
Many digital product sellers assume that safety regulations don’t apply to them after all, they’re not selling physical goods. But under the GPSR, digital products must meet certain safety standards, including:
✔ Clear instructions – Ensuring customers understand how to use your product properly
✔ No misleading claims – Transparency about what your product does and does not do
✔ No risk of harm – Avoiding deceptive or harmful functionalities (e.g., AI bias, misleading algorithms)
✔ Compliance documentation – Having an appointed representative within the EU
If your business is based outside of the EU but sells to EU consumers, you are legally required to have an EU-based representative to ensure compliance with these rules.
What Happens if You Don’t Comply?
Failure to comply with the GPSR could result in:
- Product bans in the EU market
- Fines or legal penalties
- Refund demands from customers
- Reputational damage that impacts future sales
Many digital business owners are only now realising how these laws affect them and struggling to find a solution.
The Easiest Way to Meet GPSR Requirements (Without Stress)
The simplest way to ensure compliance is to appoint an EU-based Authorised Representative and I can help.
As a compliance expert based in Spain with my family, I have worked with GDPR, GPSR, and online business regulations, I’m now offering an support to navigate this new law.
Want to Learn More? Join My Free Masterclass
On Tuesday, 8th April at 10 AM UK time, I’m hosting a free masterclass where I’ll break down the GPSR in plain English including:
✅ What the GPSR actually is (without the legal jargon)
✅ Why it applies to your digital products – even if they aren’t physical
✅ The exact steps you need to take to stay compliant
✅ How to avoid legal trouble and continue selling to EU customers
✅ The easiest way to meet the new requirements (without stress)
📩 Sign up now and get the replay even if you can’t attend live!
