There’s a lot of confusion about what GPSR actually means for online business owners.
If you sell digital products in the EU, you might assume the new General Product Safety Regulation doesn’t really apply, or that it’s just more red tape you can handle later. But these regulations are already in effect, and the reality is, most digital products are included.
Let’s look at the common mistakes that could put your business at risk (and how to keep things simple and compliant):
1. Thinking ‘Digital’ Means You’re Exempt
Many people still believe GPSR is just for physical goods. Templates, online courses, digital downloads, and software can all count as “products” if you’re selling to EU customers. If in doubt, always check, or ask for help.
2. No Product Documentation
You’re required to document the key details of your digital products, like: what they are, who they’re for, and how they’re accessed or supported. It’s tempting to skip this step, but having clear, organised files is what keeps you safe if there’s ever a question from an authority.
3. Missing Legal Information on Your Sales Pages
Regulations expect you to include key legal details in your terms of service. If a customer (or a regulator) can’t easily find this info, you’re at risk of complaints or worse.
4. Failing to Appoint an EU Representative
If you’re not based in the EU, GPSR says you must have an official appointed person to act as your local contact. Many business owners still overlook this, or pick someone who isn’t familiar with their sector, making things harder if there’s ever a query from EU authorities.
5. Letting Your Safety Documents and Policies Go Stale
Products, processes, and regulations change. You should review your documentation, terms, and processes at least once a year, ideally more often if you update your offers or pricing.
How to Avoid These Pitfalls
- Keep your product documentation up-to-date and accessible
- Add clear safety, refund, and usage info to every sales page
- Work with an experienced EU representative who understands digital business
- Review your documents and policies regularly, not just once and done
Need help making sure your digital products are compliant?
See how Kate supports digital business owners with GPSR compliance here.
